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Onemind Presents Onemind

The Kinks - Lola Versus Powerman And The Moneygoround, Part One [LP]

BMG

  • £23.40 ( )

Format: LP (180g)
Barcode: 4050538600247
Release Date: 11th December 2020
Genre: Rock

Focus tracks for streaming:
THE FOLLOWER - ANYTIME 2020 (FEATURING ANYTIME BY THE KINKS) / POWERMAN (2020 MIX) /
LOLA / THIS TIME TOMORROW (ALTERNATE TAKE, 2020 MIX)

‘Lola Versus Powerman And The Moneygoround, Part One’ is the eighth studio album by The Kinks, one of the most influential rock acts of all time, and was recorded and released in 1970. A concept album, it is a satirical appraisal of the music industry, including song publishers, unions, the press, accountants, business managers, and life on the road. This classic album appeared during a transitional period for the Kinks, and was a critical and commercial success.

1LP

50th anniversary LP release featuring the newly remastered original stereo album on black heavyweight vinyl in a carefully restored and replicated original gatefold sleeve. Includes a 12” booklet with comprehensive notes, new band quotes, rare photos and memorabilia. Features the hit singles ‘Lola’ & ‘Apeman’. Produced in association with The Kinks, with audio & visual content curated by Ray Davies.

This is the first time the album has been remastered and is the first LP re-issue of it since the mid-1980s

Marketing:
Comprehensive press and promo campaign w/ access to Ray, Dave and Mick (Barbara Charone in UK) targeting all key media.. 6music and Mojo magazine already confirmed for features
Full access to Socials channels and campaign timeline approved, to include weekly content pushes to keep fans engaged

Facebook: 1.3 million likes / Instagram: 57.4k followers / YouTube: 134k subscribers

Marketing & Digital spend to include:
Facebook & Instagram promoted posts – Fans, similar artists, media targets & remarketing
YouTube – Trueview & pre-roll
Print Ads – Record Collector / Mojo / Classic Rock / Shindig
eShots - 8K database
Re-skinned socials and website

Tools to include:
Animated unboxing video + socials cut-downs
x2 new Lyric videos for new Ray Davies track remixes + socials cut-downs
New 'animated' comic style video for ‘Lola’ (using remastered audio) + socials cut-downs
DSPs - eSingle to be pitched for playlists / release radar and all tracks to include canvas adverts for Spotify

TRACKLISTS:
SIDE ONE: 1. THE CONTENDERS 2. STRANGERS 3. DENMARK STREET 4. GET BACK IN LINE 5. LOLA 6. TOP OF THE POPS 7. THE MONEYGOROUND

SIDE TWO: 1. THIS TIME TOMORROW 2. A LONG WAY FROM HOME 3. RATS 4. APEMAN 5. POWERMAN 6. GOT TO BE FREE

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