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Onemind Presents Onemind

The Kinks - Lola Versus Powerman And The Moneygoround, Part One


  • £72.00 ( )

Weight: 1000g

Format: Boxset
Barcode: 4050538600193
Release Date: 11th December 2020
Genre: Rock

Deluxe 60 page, gloss-art hardback book with extensive notes, new band quotes, rare photos and The Kinks ‘1970 Diary’

3 x CDs: Original album new remaster from original HD master tapes, singles (stereo and mono mixes), B-sides, alternate original mixes, new medleys with Ray & Dave Davies spoken word commentary, new Ray Davies remixes & original session out-takes, previously unreleased session & live tape audio, instrumental & acoustic versions, previously unreleased demos & BBC material.

2 x 7” singles – ‘Lola / Berkerley Mews’ & ‘Apeman / Rats’

4 x 5” square art cards, full band shots

Focus tracks for streaming:
Any Time (Ray Davies 2020 Mix)
Powerman (Ray Davies 2020 Mix),
Lola (2020 Remaster)
This Time Tomorrow (Ray Davies 2020 Mix)

Kinks - Lola versus Powerman and The Moneygoround, Part One, commonly abbreviated to Lola Versus Powerman, or just Lola, is the eighth studio album by British rock band the Kinks, recorded and released in 1970. A concept album, it is a satirical appraisal of the music industry, including song publishers, unions, the press, accountants, business managers, and life on the road.

Although it appeared during a transitional period for the Kinks, Lola Versus Powerman was a success both critically and commercially for the group, charting in the Top 40 in America and helping restore them in the public eye, making it a "comeback" album. It contained two hit singles: ‘Lola’, which reached the #9 US, #2 UK and Germany - becoming the Kinks' biggest success since ‘Sunny Afternoon’ in 1966 - and ‘Apeman’, which peaked at #5 in the UK and Germany. The track ‘Lola’, written by Ray Davies, allegedly details a romantic encounter between a young man and a possible trans-gender person whom he meets in a club in Soho, London.
 Comprehensive press and promo campaign w/ access to Ray, Dave and Mick (Barbara Charone in UK) targeting all key media.. 6music and Mojo magazine already confirmed for features
 Full access to Socials channels and campaign timeline approved, to include weekly content pushes to keep fans engaged

Facebook: 1.3 million likes / Instagram: 57.4k followers / YouTube: 134k subscribers

 Marketing & Digital spend to include:
 Facebook & Instagram promoted posts – Fans, similar artists, media targets & remarketing
 YouTube – Trueview & pre-roll
 Print Ads – Record Collector / Mojo / Classic Rock / Shindig
 eShots - 8K database
 Re-skinned socials and website

Tools to include:
 Animated unboxing video + socials cut-downs
 x2 new Lyric videos for new Ray Davies track remixes + socials cut-downs
 New 'animated' comic style video for ‘Lola’ (using remastered audio) + socials cut-downs
 DSPs - eSingle to be pitched for playlists / release radar and all tracks to include canvas adverts for Spotify

1. The Contenders 2. Strangers 3. Denmark Street 4. Get Back In Line 5. Lola 6. Top Of The Pops 7. The Moneygoround 8. This Time Tomorrow 9. A Long Way From Home 10. Rats 11. Apeman 12. Powerman 13. Got To Be Free ALTERNATE VERSIONS14. Lola (Mono Single Mix) 15. Apeman (UK Mono Single Mix) 16. Rats (Mono Single Mix 17. Powerman (Mono Mix) 18. Apeman (Alternate Version, Stereo) 19. The Moneygoround (Alternate Version, Mono)

1. This Time Tomorrow (Alternate Take, 2020 Mix) 2. Top Of The Pops (2020 Mix) 3. Lola/Radio Spot, Edit (Ray’s Kitchen Sink) 4. Got To Be Free (Ray's Kitchen Sink) 5. The Contenders (Ray's Kitchen Sink) 6. The Good Life (2020 Mix) 7. Apeman (Unplugged Live Version) 8. Get Back In Line (Live Version) 9. Marathon (Edit, from The Long Distance Piano Player) 10. Got To Be Free (Edit, from The Long Distance Piano Player) 11. Lola (Ray Davies & Band with The Danish National Chamber Orchestra & The Danish National Vocal Ensemble) 12. The Good Life 13. Apeman (US Mono Single Mix) 14. Moments (2020 Mix) 15. This Time Tomorrow & Cassette Demos Medley (Ray’s Kitchen Sink)

1. Get Back In Line (Ray’s Kitchen Sink) 2. Rats (Ray’s Kitchen Sink) 3. Rats (2020 Mix) 4. Powerman (Ray's Kitchen Sink) 5. Powerman (2020 Mix) 6. The Contenders (Instrumental Demo) 7. Anytime 8. A Long Way From Home (Ray's Kitchen Sink) 9. A Long Way From Home (Live, Austin City Limits, 2006) 10. Strangers (Ray's Kitchen Sink) 11. Strangers (2020 Stereo Mix) 12. The Way Love Used To Be (2020 Monitor Mix) 13. Apeman (Morgan Studios Run-Through) 14. Radio Spot/Live, Queens College, Flushing, NY, 1971 15. The Follower - Anytime 2020 (featuring Anytime by The Kinks)

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