Shakin' Stevens - Singled Out

BMG Rights Management (UK) Ltd

£27

Format: 2LP
Barcode: 4050538608021
Release Date: 27th November 2020
Genre: Rock & Roll

Focus tracks for streaming:
Wild At Heart (unreleased)
This Ole House
You Drive Me Crazy
Merry Christmas Everyone

Overview:
The truly definitive HITS collection of this living legend’s chart-topping singles. Shakin’ Stevens was the biggest selling singles artist of the 80s (joining The Beatles for the 60s and Elton John for the 70s).

The 3CD collection marks the first Shaky hits collection in over a decade and along with its 2LP counterpart is personally curated by Shaky himself. The 2LP features liner notes from Shaky detailing personal insights into the background of key tracks.

TV Advertising:
Massive TV advertising campaign running from release until Xmas.
Week 1 spend £30K across ITV1, Ch4, Ch5 & Sky.

TMarketing:
• Lead single “Wild At Heart” pitching for BBC R2 first play world premiere and playlist to impact around release
• New stand-out video to accompany lead single
• National Radio Targets – BBCR2: Ken Bruce live session, Zoe Ball Breakfast, Steve Wright, Michael Ball
• Regional Radio Targets – BBC Regional ISDNs, GNS, Bauer Greatest Hits Superstar feature
• Press targets – mainstream media features, Waitrose magazine, lifestyle/gossip titles
• TV Targets – BBC’s Sunday Morning, BBC Breakfast, The One Show, ITVs Good Morning Britain, Lorraine, Ch4’s News, Sunday Brunch, Steff’s Packed Lunch, The Last Leg, Sky News Breakfast, Ch5’s Jeremy Vine show
• Singled Out will benefit from heavyweight TV advertising
• Shaky will be undertaking a number of TV appearances in support of the best of release
• Press Announcement on www.ShakinStevens.com
• News announcement & updates across band social media – Facebook/Twitter/Insta
• Full heavyweight PR campaign print (national and regional) /online/radio (national and regional)/TV
• Press Release serviced to mainstream print & online press contacts
• Electronic press kit with all tools available and serviced to all press contacts

Online:
• Press Announcement on www.ShakinStevens.com & across social media
• Social media campaign to run across artist socials in run up to release
• Digital marketing advertising campaign
• Mailouts across Shaky email database
• International amplification of campaign PR tools
• Full PR campaign in key international markets
• Digital marketing spend in key international markets
• Undertaking full digital retail best practice for major DSPs

Video Assets
• HD remasters of 15 key videos
• YT Premieres of 3 x videos that are not currently officially available on YT (This Ole House, Green Door, You Drive Me Crazy)
• Spotlight on one video per album (x 10). HD versions. Reaction/BTS/making of videos from Shaky for each (TBC)
• Merry Christmas Everyone. Original edit version to be premiered in HD. Shaky reaction video. Lyric video(s)

Selected Chart history
• 33 x UK Top 40 hits (4 x #1s) – in the 1980s spent more weeks in the UK singles chart than any other artist
• #1 singles in Ireland, Australia, Sweden, Austria, Norway, Switzerland, Poland
• Echoes Of Our Times (2016 artist album) 22UK 16k sales (14k physical)
• This Ole House (1981) 2UK / 6AUS / 7AUT / 4 GER
• Shaky (1981) 1UK / 11AUS / 1AUT / 4GER / 10NLD
• Give Me Your Heart Tonight (1982) 3UK / 6AUT / 10GER / 6NOR
• Gold and platinum across all territories noted plus two more UK gold albums in ’83 + ‘85

Streaming Highlights
• Spotify 8.5k monthly
• Merry Christmas Everyone 126M / You Drive Me Crazy 8.2M / This Ole House 5.8M / Cry Just A Little Bit 2.3M / Green Door 1.9M

SOCIALS
FACEBOOK : 71k TWITTER : 9k INSTA: 9k

2LP TRACKLISTING
LP1 – A Side
1. Never
2. Somebody Touched Me
3. Treat Her Right
4. Hot Dog
5. Marie Marie
6. This Ole House
7. You Drive Me Crazy

LP1 – B Side
1. Green Door
2. It's Raining
3. Oh Julie
4. Give Me Your Heart Tonight
5. It's Late
6. Cry Just A Little Bit
7. A Love Worth Waiting For

LP2 – A Side
1. A Letter To You
2. Teardrops
3. Turning Away
4. Come See About Me
5. Feel The Need In Me
6. Love Attack

LP2 – A Side
1. Radio
2. Trouble
3. Now Listen
4. Last Man Alive
5. Down In The Hole
6. Merry Christmas Everyone

LP INCLUDES DOWNLOAD CARD OF FULL CD TRACKLIST