Serj Tankian - Elasticity [Purple Vinyl – Double sided vinyl with printed insert]

Format: LP - Purple Vinyl – Double sided vinyl with printed insert

ICPN: 4050538648942

Release Date: 7th May 2021

Genre: Metal

EP Tracklisting:
1. Elasticity
2. Your Mom
3. How Many Times?
4. Rumi
5. Electric Yerevan
VINYL
Side 1
1. Elasticity
2. Your Mom
3. How Many Times?
Side 2
1. Rumi
2. Electric Yerevan

Serj Tankian is the vocalist of iconic much loved metal band System Of A Down

2020, The Year Of Our Pandemic: A year of social unrest, police violence and a monumental US election. The year of COVID-19 and its mounting death toll. A massive explosion and mass death in Lebanon. Political upheaval in Belarus. A spiraling world economy. Global protests. If ever a stage was set for new music from Serj Tankian, this is it.
With his trademark eclecticism and one-of-a-kind vocal style, Serj delivers, Elasticity, a five song EP that run the gamut from hard-driving, electronically enhanced anthems like the title track to rallying cries for his beloved Armenia (“Electric Yerevan”) to the tongue-in-cheek political mash-up of “Your Mom.” Elasticity is comprised of songs originally intended for System Of A Down. But it didn’t quite work out that way.

The EP will delight fans of System who have waited a long time for new music. Alongside the release of the EP, Serj will release the documentary ‘Truth To Power’ which he directed himself and is released in conjunction with Oscilloscope Laboratories and Live Nation. The documentary features music from the EP and there are comarketing initiatives in place with the film company.


UK PROMO
There will be a full UK Press and Radio Service. The subject matter of the film opens us up to much wider promo opportunities and targets within the arts and culture shows and press to promote the film and music. Music is currently under embargo but initial launch promo support is confirmed:

RADIO
• Radio 1 Rock Show Interview and play of first track ‘Elasticity’ confirmed for 7th Feb
Targets: BBC Radio 1's Jack Saunders & Annie Mac, Radio 2 Rock Show, Radio X, Planet Rock, Kerrang Radio, BBC 6 Music, BBC Radio 4, BBC Radio 5, BBC Regionals, BBC Worldwide, Talk radio, Times Radio, (are the US dealing direct with Zane @ Beats 1?) + 50 + regional rock shows . . .

TV Targets: Sunday Brunch, BBC Hard Talk, BBC Entertainment News, APTN, Sky News etc

Podcast service

PRESS
There is already a huge amount of interest around the release of the documentary, with support from NME, Rolling Stone and the rock press
• Kerrang! Cover Confirmed 10th Feb
Targets include: NME, Financial Times, Guardian as well as the rock press

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