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Onemind Presents Onemind

Kunzite - Visuals (2 x LP, etching side 4)

Lowly / Wilder

  • £20.14
Genre: Alternative / Electronic
Format: 2LP
Catalogue No.: LWLY0004 
B/C: 689481653044
Release Date: 31 Jan 23 [back in]

2xLP, gatefold, standard black, etching (side 4)

The movements of KUNZITE’s Mike Stroud and Agustin White have seen them orbiting around each other, occasionally crossing paths yet consistently admiring each other’s work. The pair traversed the globe separately with their different projects and personal adventures -- Mike touring with his band Ratatat and Agustin on a spiritual journey exploring yoga, meditation and psychedelics -- while looking to one day do something together. The formation of KUNZITE saw them finally able to merge their minds and mission, with a sound that blends psychedelia with electronic, beat-heavy production and live instrumentation. Most of the recording process for their new album, VISUALS, started while at Agustin’s stripped back studio in Hawaii, and finished at Mike’s barn studio in upstate New York, with instrumentation including acoustic, electric and lap steel guitars, organ, synthesizers and the charango. VISUALS releases digitally late summer 2021, and on vinyl in the fall, via Lowly/Wilder Records.

Key Selling:
VISUALS releases with KUNZITE’s debut live shows and touring (late 2021 North America; 2022 EU/Asia)
2 bonus tracks exclusive to the vinyl including “ANTIGRAVITY (feat. Lee Scratch Perry)”
Ratatat moved hundreds of thousands of units through its releases on XL Recordings and toured globally
KUNZITE team includes Mark Kates (Fenway Recordings), Tom Windish (Wilder Records, Paradigm) with Lowly leading the marketing and content strategy (in alignment with The Nations with over 56M in audience).

Key Marketing:
Content: rolling out official video content, visualizers and remixes with each focus track
Digital Advertising via IG/Facebook, TikTok, YouTube, driving audio/video streams
Outdoor campaign New York, Los Angeles
Third party curation and influencer marketing on Spotify, TikTok, YouTube
Press led by Grandstand Media (US with UK servicing); Additional teams in Germany, France, Australia
Radio discovery campaigns: US (KCRW, SiriusXM AltNation); Australia (Triple J); France (Radio Nova); Germany (FluxFM, ByteFM); UK (BBC Radio 6 Music)

IG - 8.2K
YT - 2K

Full Tracklist:
Side 1:
a1. Lemon Swayze
a2. Novas
a3. Flux
a4. Jupiter
a5. Saturn
Side 2:
b1. Halohead
b2. Frosty
b3. Waimalien
b4. Clips
b5. Pln
Side 3:
c1. Supreme Beam
c2. Cielo
c3. Whistles
c4. Golden Syrup
c5. Antigravity Feat. Lee Scratch Perry
c6. Azurite
Side 4:
this side features an etching

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