Cathy Jain - Artificial

Format: 12" Vinyl
Catalogue No.: YALA17 / 6007981
Barcode: 5053760079811
Release Date: 10 Dec 2021
Genre: Pop

TRACKLIST:
1. Cool Kid
2. Artificial
3. Green Screen
4. I See Us In Heaven

Hot on the heels of her standout debut single ‘Cool Kid’, hotly tipped 17-year-old YALA! Records signee Cathy Jain has today shared the title track from her highly anticipated forthcoming debut E.P ‘Artificial’

Echoing the modernist pop of Billie Eilish, the production flair of Frank Ocean’s more soothing moments, and Lana Del Rey’s nostalgia for the recent past; ‘Artificial’ is a hazy, sun-kissed, R&B-tinged alt-pop track that stands Cathy out as a unique new voice.

Cool Kid immediately made an impact at Radio 1 with the track added to their coveted Introducing playlist; garnering big on-air talk ups from Annie Mac, Clara Amfo and Greg James, while Jack Saunders subsequently named it as his Next Wave pick. Further radio support came from Lauren Laverne and Steve Lamacq at 6music. Whilst glowing write-up’s from NME, Clash, and Line Of Best Fit added to the groundswell of support from leading industry tastemakers.

Cathy now builds on that flying momentum with the news that her highly anticipated debut E.P ‘Artificial’ will be released on November 5th, showcasing her singular voice, remarkable song craft and bedroom production skills that suggests an artist on the cusp of a major breakthrough.

“In a word my "artificial EP" is about authenticity.” explains Cathy Jain. “Together, the four tracks take a look at how we define what is really "real" when we spend so much of our time either in our own heads or in a virtual world online.

With each song on the EP, I've tried to create a snapshot of a few moments in someone's life where they are thinking about this. I think that people (especially those my age) stress a lot about their image and how their life and feelings match up to what other people expect of them, but these songs have a more light-hearted, observational, and kind of reassuring style.

So, in the title track "artificial", I'm picturing someone who feels like their life lacks authenticity but realises that their imagination and virtual life are all part of what makes up who they are.”

Cathy Jain was raised in China before relocating to the UK at the age of 13. She not only speaks fluent Chinese, but also plays the traditional instrument the guzheng, which reiterates her diverse talents as a musician, vocalist, producer and songwriter.

In the wake of a handful of recent live shows, including a standout performance at Latitude, news on forthcoming additional dates will follow shortly.

PRESS/ONLINE:
“Dreamy teen pop from the coolest kid you know”
- NME

“Irresistibly breezy and conveys moments of not only nostalgia, but a determined look into the future”
- THE LINE OF BEST FIT

“There's a hint of R&B in her alt-pop blend, with Cathy Jain locating something effortlessly relaxing.”
- CLASH