Cam’ron & A-Trak - U Wasn’t There

Federal Reserve / EMPIRE

£24.30

Format: LP
Catalogue No.: ERE887
Barcode: 194690967740
Release Date: 23 Jun 2023
Genre: Rap/Hip-Hop

1xLP, Black Vinyl, Marketing Sticker

“U Wasn’t There” the long-fabled collaborative project between superstar DJ/producer/Fool’s Gold founder A-Trak and New York trendsetter/lyricist/cultural icon Cam’ron—drops via Empire. Arriving nearly a decade after the elite duo dropped their first singles “Humphrey” and “Dipshits”, the album features masterful production by A-Trak, Just Blaze, DJ Khalil, !llmind, Thelonious Martin and more, as well as uniquely introspective verses from one of the most elusive rappers in hip-hop. “U Wasn’t There” recalls 2000’s-era Dipset sounds and sets the stage for Killa Cam to deliver his hard-hitting, sharply-penned wordplay exemplified on standout "What You Do" featuring Damon Dash. “All I Really Wanted”—a soulful Harlem anthem in which Cam effortlessly recounts his teenage years as a basketball player, growing up with fallen heroes Big L and Bloodshed, and hustling his way to legendary status—perked ears at Pitchfork, Rolling Stone, Complex, Vibe, Stereogum, and more. The cold-hearted “Ghetto Prophets” featuring Conway The Machine followed suit, earning nods from XXL, HipHopDX, Revolt, and Brooklyn Vegan. 1xLP + 24”x24” poster.

Key Selling/Marketing:
 The mythical work first conceived by Damon Dash is now a classic New York hip-hop record flawlessly curated by A-Trak, featuring notable guests Styles P, Jim Jones, Mr. Vegas, and some trash-talking and philosophizing by Dash himself.
 A-Trak commissioned IRAK visual designer and New York art influencer Kunle Martins for the album’s powerful cover art and design.
 Nearly 10 years in the making, “U Wasn’t There” is nothing short of a cultural touchstone, cementing A-Trak and Cam’ron’s storied careers and cultural legacies.
 Cam’ron and A-Trak first connected in 2014 through entrepreneur and record executive Damon Dash who had a vision for a 3-way collaboration that would combine the cachet of the Diplomats, Fool’s Gold and Bluroc brands.
 The unlikely pair quickly became friends and started recording at Cam’s house in the suburbs of New Jersey.
 Their early demos were to become the “Federal Reserve” EP, a mythologized project that was announced with a Complex cover story but never saw the light of day.
 A-Trak is the founder of the Goldie Awards & ½ of Duck Sauce.
 Cam’ron co-founded The Diplomats with Jim Jones.
 Single LP pressed on black vinyl + 24x24 poster.

Tracklist:
A1/1. This Is My City (Federal Reserve Version”
A2/2. All I Really Wanted
A3/3. Ghetto Prophets (Feat. Conway the Machine)
A4/4. Dipset Acrylics (Feat. Mr. Vegas)
B1/5. Dame Skit (Feat. Damon Dash)
B2/6. Cheers
B3/7. Think Boy (Feat. Jim Jones & Styles P)
B4/8. What You Do (Feat. Damon Dash)
B5/9. Dipshits (Feat. Juelz Santana)

Socials:

A-Trak
Twitter - 337K followers
IG - 431K followers
FB - 456K followers
YouTube - 114K subscribers / 20.8M views

Cam’ron
Twitter - 254K followers
IG - 2.5M followers
FB - 534K followers
YouTube - 266K subscribers / 204M views