Black Sabbath - Paranoid 50th Anniversary CDX4 BOX

Sanctuary Records

£81

Format: 4CD Box Set
Barcode: 4050538619751
Release date: 9th OCTOBER 2020
Genre: Rock

UK Allocation: 2000 Units Only

Focus tracks for streaming:
Paranoid
War Pigs
Iron Man

50th Anniversary Edition of Paranoid, the multi-million selling second album from Black Sabbath

Multi-format release

Super Deluxe 4CD Box Set includes above audio plus 60-page hardback book, a band poster and a replica 1971 Paranoid tour program.

Extensive marketing campaign in support of the album which galvanized heavy metal

Marketing:
Streaming/Playlisting tool + socials tools
Fans will be able to create playlists with bespoke cover art (their name) using five dials that denote heaviness, loudness, darkness, energy and speed
Digital assets will be created to drive playlist engagement via Facebook, Instagram Stories, Spotify and Giffy

Microsite - housed on blacksabbath.com an immersive digital record store dedicated to celebrating these iconic albums

Rock club playbacks/launch events (C-19 permitting) plus online listening parties for the clubs tied-in with a larger global Sabbath listening party

Anniversary Pitchblack Playback of the album in Berlin, NY, LA and London. Playback include Sabbath branded blindfolds, global livestream of the event so fans can participate from home (physical/online pending C-19).

National instore playlist promotion across bars, cafes, hotels, clothing stores, major retail outlets and non-traditional music venues.

Sony 360/Amazon proposition – new masters created for the HD format and marketed to the global audiophile community. Opportunity for streaming “moment” with the HD format within Amazon ecosystem

Full social posting schedule across Sabbath and individual band member profiles:

FB: 12M+
Insta: 3M+
TW: 2.5M+

4CD Box Set

CD1 – Paranoid (2012 – Remaster)
War Pigs / Luke's Wall
Paranoid
Planet Caravan
Iron Man
Electric Funeral
Hand of Doom
Rat Salad
Jack the Stripper / Fairies Wear Boots

CD2 - Quadradisc Mix In Stereo 1974
War Pigs / Luke's Wall
Paranoid
Planet Caravan
Iron Man
Electric Funeral
Hand of Doom
Rat Salad
Jack the Stripper / Fairies Wear Boots

CD3 – Live In Montreux
Intro
Paranoid
N.I.B.
Behind the Wall of Sleep
Iron Man
War Pigs
Fairies Wear Boots
Hand of Doom

CD4 – Live In Brussels
Paranoid
Hand of Doom
Iron Man
Black Sabbath
N.I.B.
Behind the Wall of Sleep
War Pigs
Fairies Wear Boots