Benny The Butcher - Burden of Proof [LP]

Genre: Rap
Format: LP
Catalogue No.: ERE582
B/C: 194690354472 
Release Date: 25th April 2021

1xLP, black vinyl, standard jacket, digital download card

About:
There is no disputing that Benny The Butcher has arrived. With anticipation now at a fever pitch, Benny The Butcher puts a bow on his and Griselda’s genre-shifting year with his new album Burden Of Proof; an album that aligns the best rapper alive, with the hottest producer (Hit-Boy) of 2020.

Mastered by Guru, Burden of Proof is The Butcher’s official level up. With Burden Of Proof, Benny took his time and holed up in LA with Hit-Boy to craft a masterpiece; and the one producer methodology, though a somewhat new concept for Benny, aids the albums musical variance, depth and diversity. It’s still gritty and vintage, but coupled with the melodic and anthemic production of Hit-Boy; Benny’s Pyrex vision raps have never sounded more festival ready.

“I always wanted to name my first album, The Most Anticipated, because that’s always been my position and it’s my position now. I’ve always been a dope artist from the hood, from the city, but I never really put out “the album” Benny commented. “I’ve recorded a lot of great music. Dope projects, mixtapes, features and people see me on that level to where when I deliver the album it has to be “that album” because expectations are high and I thrive under pressure. Burden Of Proof is that album. We worked hard on this project. I got a lot of input from the team. This is what I wanted to give the people; Burden Of Proof.”

Key Selling:
Album produced by Hit-Boy
Album features: Rick Ross, Freddie Gibbs, Lil Wayne, Big Sean, Dom Kennedy, Westside Gunn, Conway The Machine, Queen Najai
Outdoor campaign in NYC, Toronto, Miami
Digital advertising campaign across socials
Press coverage from: Billboard, VICE, Hypebeast, Complex, REVOLT, FADER, and more

Tracklist:
1. Burden Of Proof
2. Where Would I Go (Feat. Rick Ross)
3. Sly Green
4. One Way Flight (Feat. Freddie Gibbs)
5. Famous
6. Timeless (Feat. Lil Wayne & Big Sean)
7. New Streets
8. Over The Limit (Feat. Dom Kennedy)
9. Trade It All
10. Thank God I Made It (Feat. Queen Najai)
11. War Paint (Feat. Westside Gunn & Conway The Machine)
12. Legend

Socials:
IG - 384k
FB - 15k
TW - 96k
YT - 108k subscribers / 33M views

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